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Integrated Campaign

Autodesk needed a new, refined look for their online resource center, along with social tiles to A/B test promotion of the center and related webinar. Innovative, architectural imagery meets consistent, navigable UX meets bold, simple messaging equals a campaign that was appreciated from the word “go.”


RESOURCE CENTER

The client had a pre-established landing page layout. I was asked to organize the content, update the resource video library, design and HTML code in a banner, paragraph and H1 styles. 

Great feedback from the client! Can you do this today?
— client partner

SOCIAL MEDIA AD CAMPAIGN

I jumped in and reviewed what the client was putting out on social media channels. Utilizing the clients brand guide, stock library, and branching out to their video series to capture what they were needing to convey, I designed a bright and relevant social campaign that they could use to A/B test and sponsor rich media ads. 1 design and 2 content rounds to complete the following ad examples. 8 ad tiles were completed for the social media campaign.

First, I LOVE the ads!...
— Initial client feedback
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