Video — MAYA DAY SMITH

PUREMATTER SUBSTANCE

I had the opportunity to dive in to building a video studio and producing the Substance interview series for Bryan Kramer. The result was capturing engaging and intimate sessions with some of Silicon Valley's top marketing professionals. I produced and filmed each interview, processed the raw video and edited to capture truly inspirational video content.

Substance interview with Karen Walker, SVP and CMO of Cisco.

Substance interview with Chief Digital Officer at SAP, Jonathan Becher.

Substance interview with President and CEO of Neustar, Lisa Hook.

IBM CLOUD SOLUTIONS

My team was asked to develop two videos for IBM Cloud Solutions. We brainstormed and storyboarded original ideas, the vision always revolved around the idea of modern business professionals in their working environment. In keeping with their brand guide we shot in black and white, utilizing their San Francisco office space. I sourced the talent to film and animate the following videos and helped head the concepts that we put in front of the client to select.

Today's marketers operate in an atmosphere of constant change. In this fluid landscape, the focus has shifted from selling products or services to delivering relevant, buyer-driven experiences that fully engage customers. To stay ahead of the curve, savvy marketers are using strategic cloud-based solutions to connect customers to brands in new and innovative ways.

If you work in Human Resources, you know it's getting harder and harder to attract and retain employees. So, the question is, 'How does HR address this challenge'? The answer is to adopt a data-driven, scientific approach to create an employee-focused experience for your workforce. Today, that means harnessing the power of the cloud.

IBM SOCIAL BUSINESS

The firm worked on many integrated campaigns for the IBM Social channel. Amongst the campaigns were several series of informational interviews from IBMer's at various events speaking about their #NewWayToWork hashtag and movement, supporting IBM's Verse software.

My contributions to these video examples, was collecting the footage and editing the raw audio/video and designing the intro/outros as well as the lower thirds and sourcing background music. I also sourced and hired the team to shoot on location.

password: ibm